06 Jun Digital and Social Media Marketing Lead

EQWIP Careers-01

  • Company Name: Youth Challenge International
  • Project Title: EQWIP HUBs Powering Youth Innovation for Sustainable Livelihoods
  • Start: As soon as possible
  • Working Location: 939 Somerset Street W. Ottawa, Ontario, K1R 6R8, Canada
  • Schedule: Full-time contract
  • Annual Salary: Competitive Salary and Benefits

Reporting to the Communications & Marketing Manager, the Digital and Social Media Marketing Lead role supports EQWIP HUBs with the management of our social media channels, website and enews content, and digital marketing planning. This role will be responsible for the volunteer acquisition and brand awareness strategies for our cross-channel SEM, SEO, and digital marketing. The successful candidate must be skilled at using data-driven insights to make decisions. The role will rely on a strong self-starter attitude, organizational skills, attention to detail, focus on quality and results.

KEY RESPONSIBILITIES
  • Manage the overall strategy and execution of the SEO, SEM, and digital marketing plans with the goal of exceeding volunteer acquisition and engagement targets
  • Execution of email marketing campaigns, including: contact segmentation, implementing 3-step onboarding, and reporting and analysis
  • Develop new and creative growth strategies, on-going maintenance and execution of A/B tests, measurement and reporting of results
  • Respond and adapt to changes in digital marketing trends, strategies, platforms, tools and best practices including remarketing, database marketing, interests targeting
  • Utilize your strong analytical ability to evaluate and optimize each channel and increase conversions at target CPA
  • Set up/assess and optimize Google AdWords and Facebook Targeted Ads to engage target audiences in the EQWIP HUBs project through EQWIP HUBs, CWY and YCI channels
  • Facilitate the global integrated communications planning and produce creative, engaging and timely channel communications in support of project goals
  • Create, schedule and manage social media content and channels for EQWIP HUBs Facebook, Twitter and Instagram accounts
  • Integrate multi-channel efforts across the project, and between CWY & YCI, to cultivate and strengthen audiences and increase volunteer applications
  • Identify and manage website content and blog updates based on brand positioning and volunteer engagement strategies
  • Establish and maintain positive, collaborative and productive relationships with staff and implementing partners to source information and support their communications activities
TECHNICAL QUALIFICATIONS
  • Must be eligible to work in Canada.
  • 2-4 years in a digital marketing management role, including email marketing, SEO/SEM and campaigns with a focus on social media
  • Experience in using a SEM bid management tool
  • Google AdWords certification or equivalent experience
  • Experience in identifying target audiences and driving qualified traffic through digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics and email and social media management tools (e.g., Google Analytics, Edgar, Mailchimp, and new tools as required)
  • Proficient with WordPress and working knowledge of HTML and CSS development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurements
  • Demonstrated writing skills and with abilities to write creatively for a variety of audiences
  • Experience working for an organization or project with global impact requiring assets to be produced in various international languages a desired asset
  • Post-secondary degree or diploma desired; concentration in Marketing or Digital Marketing preferred
  • Adobe Creative Suite (specifically Photoshop, Illustrator) experience required
  • Bilingualism (English and French) is an asset
BEHAVIOURAL COMPETENCIES
  • Strong organizational and analytical skills and data-driven thinking
  • Excellent project management skills, ability to work on strict deadline pressure, and manage multiple projects with a high attention to detail
  • Proven interpersonal and communication skills to work with a diverse group of staff, volunteers and partners
  • Ability to work collaboratively on a team, yet be comfortable running a project or task independently

Deadline to apply: Sunday, June 18th, 2017 at 5pm EST.  Applications will be considered upon submission.   Please submit your cover letter and CV as a one document Word or PDF e-mail attachment to hr@eqwiphubs.org with “Digital and Social Media Marketing Lead” in the subject line.  Applications will not be considered beyond the deadline.

No phone calls about the position can be accepted. We thank all applicants for their interest; however only those selected for an interview will be contacted.